About the project

The NASSCOM Technology and Leadership Forum (NTLF) is Asia’s largest tech and leadership gathering. For three decades, NTLF has shaped India’s journey toward a technology-driven future, bringing together top industry experts, tech innovators, and business leaders to discuss, ideate, and form partnerships around the future of technology.

In 2023, NTLF focused on shaping the “Techade”, with special attention on the role of Artificial Intelligence (AI) in driving this transformation. The theme revolved around how AI will propel industries into the next decade, with deep discussions on its applications, implications, and opportunities for innovation.

https://youtu.be/qiVUkxTvWfM

My Role:

In this project, I worked alongside our agency co-founder, supporting both the social media team and contributing to the UI design for the website. My primary task was to ensure the design aligned with the AI-driven concepts being discussed. This involved collaborating on initial design explorations using AI-generated graphics and assisting in translating those explorations into a cohesive digital experience for the website.

The Process:

Exploring AI-Driven Design:

• The creative process began with the concept of letting AI guide the design language. Our brainstorming sessions focused on generating the right keywords and prompts that would drive AI to create futuristic visuals, reflecting the event’s theme.
• We explored various AI-generated graphics for both the social media campaign and the website interface, ensuring they resonated with the forum’s focus on tech innovation.

Some of the key words explorations.

The finalized video:

We generated a series of images using an AI platform and merged them together into a video.