The Global Chess League is a strategic collaboration between Tech Mahindra, a global technology leader, and FIDE, the international chess federation. Their goal was to transform chess into a global spectacle, making it more accessible and engaging for a modern audience by blending the traditional game with a tech-driven, event-based format.
The Tech Mahindra Global Chess League (GCL) is a groundbreaking chess event, bringing together top grandmasters and chess icons from around the world to compete in a unique franchise-based team format. This initiative revolutionizes the 1500-year-old game of chess with an innovative team-based approach, blending sports and entertainment.
I was the Lead Website (Ux/Ui) Designer for this project, the branding and website design in close collaboration with the development team. Additionally, I provided creative support for the social media campaign during time crunches, ensuring visual consistency across all digital platforms.
It was a team of 7 designers including the social media creatives team, motion designer and me from the Ux/Ui team.
Social media Creatives
Banners Design