https://youtu.be/9zQDmDjhBfc

About the Client

The Global Chess League is a strategic collaboration between Tech Mahindra, a global technology leader, and FIDE, the international chess federation. Their goal was to transform chess into a global spectacle, making it more accessible and engaging for a modern audience by blending the traditional game with a tech-driven, event-based format.

About the project

The Tech Mahindra Global Chess League (GCL) is a groundbreaking chess event, bringing together top grandmasters and chess icons from around the world to compete in a unique franchise-based team format. This initiative revolutionizes the 1500-year-old game of chess with an innovative team-based approach, blending sports and entertainment.

My Role:

I was the Lead Website (Ux/Ui) Designer for this project, the branding and website design in close collaboration with the development team. Additionally, I provided creative support for the social media campaign during time crunches, ensuring visual consistency across all digital platforms.

It was a team of 7 designers including the social media creatives team, motion designer and me from the Ux/Ui team.

Challenges:

• Coordinating Multiple Teams:
  • Collaboration with creative designers, developers, and the client to align the website design with the broader branding and live event timeline.
• Ensuring Brand Consistency:
  • Maintaining a consistent visual identity across the website and social media assets, matching the campaign’s high-energy, innovative tone.
• Real-Time Updates:
  • Designing a website capable of real-time updates for match results, leaderboards, and winners, which needed to sync with the live event.
• Handling High Traffic:
  • Ensuring that the website could handle spikes in global traffic during key matches, especially when the event trended at number 1 on social media platforms like Twitter.

Social media Creatives

Social media Creatives

Banners Design

Design Process Breakdown:

Research & Discovery: