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Quick Summary:
I worked as a UX Designer for Aditya Birla Fashion and Retail on the Fabric Grading System (FGS) project, which digitized the fabric booking process for brands like Louis Philippe, Peter England, and more. My role involved conducting user research, designing improved user flows and prototypes, and addressing issues like a complicated interface, slow load times, and the lack of real-time feedback.
By redesigning the platform’s information architecture and collaborating with stakeholders, we created a faster, user-friendly system that increased adoption by 40%, reduced decision-making time by 30%, and cut costs by eliminating physical trade shows. This project reinforced the value of user-centered design and iterative feedback in solving real-world challenges.
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Aditiya Birla Fashion and Retail is a leading fashion house in India that manages some of the country’s biggest brands. I worked with their Madhura house that included Louis Philippe (507 stores), Peter England (1108 stores), Allen Solly (384 stores), and Van Heusen (448 stores).
Store managers across these brands were required to travel to bi-yearly trade shows to book fabrics and products, which was time-consuming and costly. To address this, the company introduced the Fabric Grading System (FGS) to digitize fabric booking, reducing the need for physical attendance.
As a UX Designer for this project, I was responsible for:
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