About the Client
NLB Services is one of the fastest-growing transformational workforce solution providers, headquartered in Atlanta with a presence in 15 global locations. Backed by a team of 8,000+ and cutting-edge digital capabilities, NLB Services empowers global enterprises to thrive in the digital age by leveraging a robust talent supplementation engine.
About the project
This project was a high-stakes, time-sensitive initiative aimed at addressing workplace diversity and inclusion gaps. With only 3 days for the design phase and another day for development, the challenge was to create a dynamic, visually appealing website with integrated motion graphics that effectively conveyed the company’s mission.
My Role:
- UX/UI Designer: Responsible for the webpage design and user flow.
- Motion Graphics Designer: Designed all animations and got them them to Lottie and JSON formats for web use to make the devlopment/coding of the page eaiser.
Challenges:
- Time Crunch: With a strict 3-day design timeline and 1 day for development, quick decision-making and efficient collaboration with developers were crucial.
- Consistent Motion Graphics: Designing visually rich motion graphics and ensuring they functioned smoothly on the website without affecting load times.
- Clear Messaging: Crafting a website that communicated the company’s values of workplace diversity and inclusion in a concise and engaging way.
Research & Conceptualization: Inital first draft:
- Understanding the Client’s Vision: Gathered requirements in meetings with stakeholders to ensure the design aligned with the company’s mission of promoting a fair and inclusive workplace.
- Target Audience: Focused on the key message of diversity and inclusion, targeting HR professionals, enterprise clients, and the global workforce.